# Expedia Route 66

> Route 66 campaign where the road photo tears open into a 3D map of the US

Steal this: A photo that tears open from the horizon into a miniature 3D map, with a car tracing the route.

Patterns: Intro, 3D object, Drag & swipe

- Category: Award-winning sites (`sites`)
- Tags: `webgl`
- Official: https://www.expedia.com/route66
- Wunderlust: https://wunderlust.xyz/r/expedia-route-66
- Image: https://wunderlust.xyz/media/expedia-route-66-poster.jpg
- Video preview: https://wunderlust.xyz/media/expedia-route-66.webm
- Added: 2026-11-10

## What it is

Expedia and Hertz page for Route 66's 100th anniversary. The intro drives down a desert road, the title fades, and the photo tears open from the horizon to reveal a miniature 3D map of the US, where a car follows the route between points to explore.

## What it’s for

For seeing how an intro can move from a photo into an interactive 3D experience without a cut.

## Benefits

- A transition where the photo tears to reveal the 3D map
- A draggable miniature map with a car and points of interest along the route
- A brand campaign told as a road trip

## Caveats

- A company campaign page: a visual reference, not a resource to use
- The intro takes a few seconds to load

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