# Simply Chocolate

> Danish chocolate shop whose home page is a video of hands opening the doors of an advent calendar

Steal this: Sell the box by showing hands opening each door on video, not a still package

Patterns: Editorial layout, Micro-interactions

- Category: Award-winning sites (`sites`)
- Tags: `award-winning`
- Official: https://www.simplychocolate.dk/
- Wunderlust: https://wunderlust.xyz/r/simply-chocolate
- Image: https://wunderlust.xyz/media/simply-chocolate-poster.jpg
- Video preview: https://wunderlust.xyz/media/simply-chocolate.webm
- Added: 2026-11-10

## What it is

The full-screen video at the top shows two hands opening the numbered doors of a red box with a green tree, and a strip of four videos repeats the move. Flavors have people's names, like Dark Marci, Salty Fred and Cookie Joe, and you buy on the same page, choosing a size.

## What it’s for

For someone building a shop around a single product who wants to sell the act of opening the box instead of a still photo of the package.

## Benefits

- short videos instead of product photos
- flavors with people's names that are easy to remember
- size choice and cart on the same page

## Caveats

- The site is in Danish and prices are in Danish kroner (DKK).
- It is a brand's shop, so it works as a visual reference, not a resource.

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