# Watson

> Los Angeles creative studio: a giant name and an intro sentence with small images between the words

Steal this: Swap some words for tiny images inside the main sentence and change them as people scroll

Patterns: Editorial layout, Kinetic type

- Category: Award-winning sites (`sites`)
- Tags: `award-winning`, `typography`
- Official: https://watson.la/
- Wunderlust: https://wunderlust.xyz/r/watson
- Image: https://wunderlust.xyz/media/watson-poster.jpg
- Video preview: https://wunderlust.xyz/media/watson.webm
- Added: 2026-11-10

## What it is

The page opens with WATSON in huge condensed letters. Below it, the intro sentence mixes thin and heavy serif type, and small photos between the words change as you scroll. The numbers (1), (2), (3) double as the menu for Partnerships, Capabilities and Conversations.

## What it’s for

For anyone designing a studio or agency site who wants the intro sentence to be the star, with no video hero.

## Benefits

- intro sentence as the main piece
- thumbnails that swap inside the text
- quiet numbered menu

## Caveats

- Almost the whole home page is type, so there is little to explore beyond the sentence.

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