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Dropbox Brand

Dropbox brand guide with a colorful block index: Framework, Voice & Tone, Logo, Typography, Color, Motion

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A mosaic index where each block has its own chapter's color and drawing

What it is

It opens with a Charles Eames quote about details over a grid of thin blue lines. Then a mosaic of bold-colored blocks follows, each with a drawing of its topic, like quote marks, an Aa and a purple easing curve for Motion.

What it’s for

For someone building their own company's brand guide or design system who wants the index to already show the visual tone.

Benefits

  • index that doubles as a palette sample
  • one simple drawing per chapter
  • eight chapters from voice to motion

Caveats

  • It is the Dropbox brand guide, so it is a model for structure, not a kit to use in another product.

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