Expedia Route 66
Route 66 campaign where the road photo tears open into a 3D map of the US
Steal this
A photo that tears open from the horizon into a miniature 3D map, with a car tracing the route.
What it is
Expedia and Hertz page for Route 66's 100th anniversary. The intro drives down a desert road, the title fades, and the photo tears open from the horizon to reveal a miniature 3D map of the US, where a car follows the route between points to explore.
What it’s for
For seeing how an intro can move from a photo into an interactive 3D experience without a cut.
Benefits
- A transition where the photo tears to reveal the 3D map
- A draggable miniature map with a car and points of interest along the route
- A brand campaign told as a road trip
Caveats
- A company campaign page: a visual reference, not a resource to use
- The intro takes a few seconds to load
