Floema
Urban furniture site that opens with product photos floating around the headline, then goes full screen
Steal this
Open the site with the whole catalog floating around the headline instead of a banner
What it is
The first screen shows dozens of photos of bins, benches and signs, in different sizes and colors (orange, pale green), scattered in depth around "Spaces for people, made for life". As you scroll, a full-screen trail photo comes in with a "03" counter and the "Made to Last" section.
What it’s for
For a manufacturer or store with a large catalog that wants to open the site with the product, without a banner or a list.
Benefits
- catalog becomes a visual opening
- pastel photo backgrounds
- simple pill navigation
Caveats
- The cookie screen covers the first view until you choose.





