MindMarket
Qualitative market research site with flat illustrated characters in lime green, cream, blue and coral
Steal this
Replace stock photos with giant flat-shape illustrated people
What it is
The headline "Real human insights" sits on a green background with animated blobs and clouds, and as you scroll, large figures of people (a player kicking a ball, a researcher in a lab coat) enter over organic shapes. Sections use short lines like "No more chaos" and "Speak their language".
What it’s for
For a serious B2B consultancy or company that wants to feel human, using illustration instead of stock photos.
Benefits
- illustration becomes the identity
- short lines per section
- small, lively palette
Caveats
- It is a research agency site, so it is a style reference, not a resource.
