Wunderlust

Pioneer: Corn Revolutionized

Three-chapter story about corn seed development, with a 3D corn cob and seedling that change as you scroll

Steal this

Cut the object in half, like the seedling and its roots in a pot, to show what happens inside

What it is

The opening shows a 3D cob inside its leaves on deep green, with "Corn. Revolutionized." in huge letters. In the chapters Science, Real World Testing and Result, there is for example a seedling cut open in a pot, with roots and specks of light around it, next to a big uppercase headline.

What it’s for

For a designer at a science or agriculture company who must explain a technical process to people outside the field.

Benefits

  • a complicated process explained in three steps
  • a 3D object at the center that follows the text
  • side dot navigation that shows where you are

Caveats

  • It is a brand site (Pioneer) made to sell an idea, so it works as a visual reference.
  • The site warns it does not work on old browsers.

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