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Simply Chocolate

Danish chocolate shop whose home page is a video of hands opening the doors of an advent calendar

Steal this

Sell the box by showing hands opening each door on video, not a still package

What it is

The full-screen video at the top shows two hands opening the numbered doors of a red box with a green tree, and a strip of four videos repeats the move. Flavors have people's names, like Dark Marci, Salty Fred and Cookie Joe, and you buy on the same page, choosing a size.

What it’s for

For someone building a shop around a single product who wants to sell the act of opening the box instead of a still photo of the package.

Benefits

  • short videos instead of product photos
  • flavors with people's names that are easy to remember
  • size choice and cart on the same page

Caveats

  • The site is in Danish and prices are in Danish kroner (DKK).
  • It is a brand's shop, so it works as a visual reference, not a resource.

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